However, unless you have been trained, you may not know that you have given a customer an improper gesture or said something offensive. Fortunately, business manners training can prevent problems before they happen. But, remember that developing strong customer relationships requires a lot commitment and dedication. Nevertheless, you want to reap the benefits associated with strong customer relationships. Here are the steps to building outstanding customer relations:
1. Make good use of every interaction you have with a customer
However much money you may have invested in building solid relationship with customers, your last interaction counts the most. So, make every interaction with a customer count. Remember you have competitors, and any negative experience will see your customers turn to your competitors. But, if you can give each and every interaction a personal feel, then be sure to retain your customers. You also need to consider sending a thank you note to every customer after a successful interaction. This way, customers will have a positive impression of your business.
2. Establish connections
If you want to improve your relationship with your customers, then you need to establish connections with the customers. For instance, provide information relating to events, deals and products through email websites or social media. This will ensure that customers remain connected to your business. However, be careful not to be too invasive. One more thing; make sure your business website is user-friendly and easy to navigate.
3. Listen to what your customers have to say
When it comes to dealing with your customers, inquire as much as you can, and listen to their views. And if they want something done, address their concerns in a quick and timely manner. If possible, have a customer platform through which they can air their views. Also, do a lot of follow-ups and surveys to gather all the relevant information.
4. Reward loyalty
If customers are loyal to your business, it is high time that you reward them. You may argue that it is expensive, but remember it is cheaper than attracting new customers. Besides, if you reward loyal customers, they will for sure spread the word. So, do not be reluctant. Instead, begin rewarding loyal customers as soon as possible.
5. Employee training
A lot of customers’ opinions are formed depending on how they interact with your personnel. Consequently, it is important that you ensure that your staff is experienced, knowledgeable and well-trained. No matter how expensive it can be, it is worth.
Success in business is mostly determined by how well you interact with customers. So, find them, inspire them, and witness as your sales soar. To be honest, though, you need business manners training. Remember, your employees need to be trained in order to relate well your customers. Great things are waiting for you out there. So, make the necessary arrangements so that they can be trained accordingly.
Steve & Marcy Breault
Certified Protocol & Etiquette Consultants
Co-Founders of The Protocol & Etiquette School
Serving VA, MD and Washington, DC